Design Resources & Guidelines

    Building facade & volunteers cleaning up landscape

    Each individual building facade plays an important role in the makeup of the downtown district. Storefronts, window displays, signage, color, canopies and architectural details all play an integral part in the successful design of individual buildings. Use this guide for a successful revitalization of your building that invests in your business and downtown well into the future.

    View Design Guidelines

    Facade Renderings

    Wisconsin Main Street’s staff architect is able to provide a complimentary facade rendering for your building at no cost to you. The drawing will take into account your goals for the property while offering a vision preserving the historic integrity of the building. Contact executivedirector@mainstreetmarshfield.com to request a drawing and see your building’s potential.
    Design Request Form
    Facade of 243 S Central Ave
    Facade drawing of Theil Building
    Cheezhead Brewery Patio - Beloit, WI

    Proven Display & Merchandising

    Proven Display Tactics & Visual Merchandising Techniques
    Downtown retail store merchandise

    Public Right-of-Way (PROW) Guidelines

    The purpose of the PROW Enhancement Program is to optimize the growth and income of retail businesses and restaurants by allowing and encouraging the use of the public right-of-way.

    PROW Policy
    PROW Application
    Public Right Of Way ideas

    Adopt-a-Parking Lot Program

    The Adopt-A-Parking Lot Program exists to welcome visitors in our public downtown parking lots. Parking lots set the tone for visitors; often the first visual representation of the community as they head toward their destination. Parking lots enhance the visitor experience when median gardens are tended and litter is diligently removed. Beautify downtown with us!

    Adopt-a-Parking Lot
    Flowers & Plants for Adopt-a-Parking Lot